top of page
textured-grey.jpg

FRAMEWORX 2024 SCHEDULE

Saturday 9/21

9:00 AM - 12:00 PM - PPFA RECERTIFICATION CLASS - Sponsored by Picture Framing Magazine

1:00 - 4:30 PM - PPFA Certified Picture Framer Exam - Sponsored by picture Framing Magazine

First time testers must have at least one year of framing experience.

5:30 - 9:30 PM - VIP Event - SOLD OUT

Sunday 9/22

9:00 AM - 6:00 PM

ALL-DAY ONGOING DEMONSTRATIONS

Pop in anytime!

  • Hands-on gilding workshop with Italian artisan - take home your handiwork!

  • Virtual Framer POS software demos and Q&A

  • Crescent Brands new product displays

  • Design trends and product development sneak peek

  • Crescent Brands new website tour

9:00 - 10:00 AM: Coffee & Registration

10:00 - 10:20 AM: Frameworx Kickoff & Welcome

With Matt Ozmun - Crescent Brands President

10:30 AM - 12:20 PM

  • Pricing for Profit with Khaled Feki - Interactive lecture (bring your laptop or tablet!)

  • Matchmaker with Alan Kinney - Interactive Demonstration

  • Borderlines with Mikki Kavich - Hands-on with take-home project

  • It All Hinges On... with Sarah Beckett - Hands-on with take-home project

  • Social Skills with Meg Glasgow - Interactive lecture (bring your laptop!)

  • Valiani: The Employee That Never Calls in Sick with Nico Valiani, Sal Ramirez & James Walley - Interactive demonstration (90 minutes)

12:30 -​ 1:30 PM: LUNCH

1:30 - 3:20 PM

  • Expanding Your Horizons with Harry Gaston - Interactive lecture

  • Beyond the Toolbox with Alan Kinney - Interactive lecture

  • The Art & Fashion of Custom Framing with Greg Perkins - Interactive lecture

  • Trending Now with Sue Losco and Angela Gomez - Presentation

  • A Conservation Conversation with April Lanford - Interactive lecture

  • Optimizing Designs with Valiani's V-Studio Software with Nico Valiani, Sal Ramirez & James Walley - Interactive demonstration

 

3:30 -​ 4:00 PM: SNACK

4:00 - 6:00 PM: FREE TIME

  • Visit demonstrations of gilding, Virtual Framer POS software and Crescent Brands Website demonstrations.

  • Tour Crescent Brands new products and trends displays

  • Network with peers

  • Peruse the Frameworx Framing Contest entries

  • Bring your questions to the Valiani experts and try out the Nexus machine

6:00 - 8:00 PM: WELCOME RECEPTION

Class schedule subject to change

Monday 9/23

8:00 AM - 4:00 PM

ALL-DAY ONGOING DEMONSTRATIONS

Pop in anytime!

  • Hands-on gilding workshop with Italian artisan - take home your handiwork!

  • Virtual Framer POS software demos and Q&A

  • Crescent Brands new product displays

  • Design trends and product development sneak peek

  • Crescent Brands new website tour

8:00 - 10:00 AM: Coffee and Free Time

  • Visit demonstrations of gilding, Virtual Framer POS software and Crescent Brands Website demonstrations.

  • Tour Crescent Brands new products and trends displays

  • Network with peers

  • Peruse the Frameworx Framing Contest entries

  • Bring your questions to the Valiani experts and try out the Nexus machine

10:00 - 11:50 AM

  • There's No Business Like Frame Business with Harry Gaston - Interactive lecture

  • Stacked in Your Favor with Sarah Beckett & Mikki Kavich - Hands-on with take-home project

  • Bend & Stretch with Rob Markoff - Interactive lecture

  • A Conservation Conversation with April Lanford - Interactive lecture

  • Optimizing Designs with Valiani's V-Studio Software with Nico Valiani, Sal Ramirez & James Walley - Interactive Demonstration

12:00 - 1:00 PM: LUNCH

1:00 - 2:50​ PM

  • Threading The Needle with Mikki Kavich & Sarah Beckett - Hands-on with take-home project

  • The Art & Fashion of Custom Framing with Greg Perkins - Interactive lecture

  • More Than Meets The Eye with Alan Kinney & Rob Markoff - Interactive Lecture

  • Instant Impact with Meg Glasgow - Interactive lecture (bring your laptop or tablet!)

  • Valiani 101 - (Re)Learn the Fundamentals with Nico Valiani, Sal Ramirez & James Walley - Interactive demonstration

3:00 - 3:30 PM: SNACK

3:30 - 4:00 PM: Q&A AND CLOSING

Class schedule subject to change

Our Speakers

COURSE DESCRIPTIONS

This year's courses will focus on 3 different areas* of the framing industry: business, technique, and design. See a list of our courses and descriptions below.

*Please note that there is no need to pick a specific course track. Each class will be available to all ticketholders.

BUSINESS

Visualize This

Optimizing the Benefits of Your POS System

SPEAKER: Khaled Feki

Learn through a hands-on demonstration how to use point of sale  software to establish profitable pricing.

Expanding Your Horizons

Opening and Managing Multiple Locations

SPEAKER: Harry Gaston

Are you considering opening a second location? Have you ever wondered what it takes to operate more than one location? In this class attendees will be introduced to the key financial and operational factors to consider when either opening a new location from scratch or acquiring an existing business. They will get a firsthand look at what it takes to operate more than one store and some proven tools for success. Attendees will leave with strategies for self-analysis and business planning to guide them through their decision to grow their business through expansion.

There's No Business Like Frame Business

Revisiting the Fundamentals of Framing

Attendees will gain an understanding of the finances of a framing business, tips on retail and wholesale pricing, chop v length, learn tips for managing inventory for profitability. Plus, a review of common materials, tools and terminology as well as their differences and applications as we discuss the five elements of a custom framed piece. Finally, simple workflow and process strategies-shop set up, material ordering and delivering a custom framing order.

SPEAKER: Harry Gaston

Social Skills

Mastering Digital Media Marketing

SPEAKER: Meg Glasgow

In today's digital age, mastering online platforms is essential for frame shops to thrive. This course is designed to empower framers with the knowledge and skills needed to leverage digital media to compete in an online world. You’ll learn the basics of a digital marketing strategy tailored specifically for framers. From social media marketing to optimizing your Google business listing, online reviews and beyond, participants will learn how to utilize these tools to create compelling content that resonates with customers and drives more framing sales.

Instant Impact

Build Your Brand With Instagram

SPEAKER: Meg Glasgow

Join us for an insightful one-hour session tailored for framers eager to elevate their brand presence using Instagram. Discover how to leverage the power of visual storytelling and strategic content creation to showcase your craftsmanship, connect with your audience, and grow your business. From crafting an engaging bio to mastering hashtags and creating captivating visual content, this class will equip you with practical tips and proven strategies to stand out from the competition. Whether you're new to Instagram or looking to refine your brand strategy, this session promises to empower you to effectively build and promote your unique brand identity in the digital age.

TECHNIQUE

It All Hinges On...

Explore Unusual Hinging Techniques for Today's Framing

SPEAKER: Sarah Beckett

Not your everyday artwork hinging! Learn more about hinging artwork on paper, and how to hinge with starch paper and other non-adhesive techniques.

Beyond the Toolbox

Thinking Outside the Box on Mat and Moulding Enhancements

SPEAKER: Alan Kinney

Creative use of materials from both inside and outside the framing industry to make one-of-a-kind frames. Participants will learn about the materials being used, how to manipulate them, and see samples of step-by-step processes. From creating convincing looking forged iron to spaceship hulls, there will be something for everyone.

A Conservation Conversation

Addressing the Art and Science of Conservation Treatments

Learn how a conservator documents and treats difficult framing projects; highlight triggers that tell framers when to contact a professional conservator. Participants are invited to bring their own questions/samples of problematic jobs.

SPEAKER: April Hann Lanford

Threading the Needle

Needlework Framing Techniques

SPEAKER: Sarah Beckett, Mikki Kavich

Identifying types of needlework--Crossstitch, Needlepoint and Diamond Dots--and what to do with each. Participants will learn how to block needlepoint, lace a needlework, and deal with Diamond Dots.

Matchmaker

Techniques for Matching Corner Joins

SPEAKER: Alan Kinney

Optimizing your moulding to plan for the best cuts in creating symmetrical, pattern matched corners. Attendees will learn different layout options, corner finishing techniques, and how to avoid potential problems.

More Than Meets the Eye

Understanding and Preventing the Causes of Fading

Through a journey of the electromagnetic spectrum, we will explore how energy and environmental factors contribute to fading and damage to art. This light-hearted class aims to simplify these broad scientific concepts to make them more easily understood to framers and their customers.

SPEAKERS: Rob Markoff, Alan Kinney

Bend & Stretch

Strip Lining and Stretching Canvas Art

SPEAKER: Rob Markoff

Not an exercise class! What do you do with a canvas that has no selvage? How about a painting that has been cut off the original stretcher bars? How do you select and use stretcher bars? How do you properly stretch canvas and giclees printed on canvas? Learn the answers to these questions and more, and leave the class with the knowledge and resources to overcome the challenges associated with canvas and fabric-borne art.

DESIGN

Borderlines

A Modern Look at French Matting, Lines, and Panels

SPEAKER: Mikki Kavich

Hands on mat decorating workshop, incorporating use of Valiani. A contemporary spin on traditional French matting.

The Art & Fashion of Custom Framing

Your Tool Kit for the Best Framing Designs

Learn how Crescent, Bainbridge, Nurre Caxton and Nielsen meet this year's most popular decorating styles and color schemes. By mixing and matching Crescent Brands products, you can create stunning designs for the majority of your customer's framing needs. When you need to step up your designs for those extra-special pieces, we'll discuss how the products can be further customized.

SPEAKER: Greg Perkins

Stacked In Your Favor

Stacked Moulding Designs and Techniques

SPEAKER: Sarah Beckett, Mikki Kavich

Explore new creative and profit opportunities with stacked moudlings; learn how to measure and join ; and pricing tips

Trending Now

The Latest Trends in Decor

SPEAKERS: Angela Gomez, Sue Losco

Presentation of upcoming trends in home décor and translating them into framing materials.

bottom of page