FRAMEWORX 2024 SCHEDULE
Sunday 9/22
9:00 AM - 6:00 PM
ALL-DAY ONGOING DEMONSTRATIONS
Pop in anytime!
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Hands-on gilding workshop with Italian artisan - take home your handiwork!
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Virtual Framer POS software demos and Q&A
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Crescent Brands new product displays
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Design trends and product development sneak peek
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Crescent Brands new website tour
9:00 - 10:00 AM: Coffee & Registration
10:00 - 10:20 AM: Frameworx Kickoff & Welcome
With Matt Ozmun - Crescent Brands President
10:30 AM - 12:20 PM
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Pricing for Profit with Khaled Feki - Interactive lecture (bring your laptop or tablet!)
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Matchmaker with Alan Kinney - Interactive Demonstration
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Borderlines with Mikki Kavich - Hands-on with take-home project
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It All Hinges On... with Sarah Beckett - Hands-on with take-home project
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Social Skills with Meg Glasgow - Interactive lecture (bring your laptop!)
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Importing Files & Optimizing Designs with Valiani Software with Sal Ramirez & James Walley - Interactive demonstration (90 minutes)
12:30 - 1:30 PM: LUNCH
1:30 - 3:20 PM
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Expanding Your Horizons with Harry Gaston - Interactive lecture
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Beyond the Toolbox with Alan Kinney - Interactive lecture
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The Art & Fashion of Custom Framing with Greg Perkins - Interactive lecture
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Trending Now with Sue Losco and Angela Gomez - Presentation
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A Conservation Conversation with April Lanford - Interactive lecture
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Valiani: The Employee That Never Calls In Sick with Nico Valiani & Chuck Terry - Interactive demonstration
3:30 - 4:00 PM: SNACK
4:00 - 6:00 PM: FREE TIME
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Visit demonstrations of gilding, Virtual Framer POS software and Crescent Brands Website demonstrations.
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Tour Crescent Brands new products and trends displays
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Network with peers
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Peruse the Frameworx Framing Contest entries
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Bring your questions to the Valiani experts and try out the Nexus machine
6:00 - 8:00 PM: WELCOME RECEPTION
Class schedule subject to change
Monday 9/23
8:00 AM - 4:00 PM
ALL-DAY ONGOING DEMONSTRATIONS
Pop in anytime!
-
Hands-on gilding workshop with Italian artisan - take home your handiwork!
-
Virtual Framer POS software demos and Q&A
-
Crescent Brands new product displays
-
Design trends and product development sneak peek
-
Crescent Brands new website tour
8:00 - 10:00 AM: Coffee and Free Time
-
Visit demonstrations of gilding, Virtual Framer POS software and Crescent Brands Website demonstrations.
-
Tour Crescent Brands new products and trends displays
-
Network with peers
-
Peruse the Frameworx Framing Contest entries
-
Bring your questions to the Valiani experts and try out the Nexus machine
10:00 - 11:50 AM
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There's No Business Like Frame Business with Harry Gaston - Interactive lecture
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Stacked in Your Favor with Sarah Beckett & Mikki Kavich - Hands-on with take-home project
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Bend & Stretch with Rob Markoff - Interactive lecture
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A Conservation Conversation with April Lanford - Interactive lecture
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Importing Files & Optimizing Designs with Valiani Software with Sal Ramirez & James Walley - Interactive Demonstration
12:00 - 1:00 PM: LUNCH
1:00 - 2:50 PM
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Threading The Needle with Mikki Kavich & Sarah Beckett - Hands-on with take-home project
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The Art & Fashion of Custom Framing with Greg Perkins - Interactive lecture
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More Than Meets The Eye with Alan Kinney & Rob Markoff - Interactive Lecture
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Instant Impact with Meg Glasgow - Interactive lecture (bring your laptop or tablet!)
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Valiani 101 - (Re)Learn the Fundamentals with Nico Valiani & Chuck Terry - Interactive demonstration
3:00 - 3:30 PM: SNACK
3:30 - 4:00 PM: Q&A AND CLOSING
Class schedule subject to change
COURSE DESCRIPTIONS
This year's courses will focus on 3 different areas* of the framing industry: business, technique, and design. See a list of our courses and descriptions below.
*Please note that there is no need to pick a specific course track. Each class will be available to all ticketholders.
BUSINESS
Pricing for Profit
Optimizing the Benefits of Your POS System
SPEAKER: Khaled Feki
Learn through a hands-on demonstration how to use point of sale software to establish profitable pricing.
Expanding Your Horizons
Opening and Managing Multiple Locations
SPEAKER: Harry Gaston
Are you considering opening a second location? Have you ever wondered what it takes to operate more than one location? In this class attendees will be introduced to the key financial and operational factors to consider when either opening a new location from scratch or acquiring an existing business. They will get a firsthand look at what it takes to operate more than one store and some proven tools for success. Attendees will leave with strategies for self-analysis and business planning to guide them through their decision to grow their business through expansion.
There's No Business Like Frame Business
Revisiting the Fundamentals of Framing
Attendees will gain an understanding of the finances of a framing business, tips on retail and wholesale pricing, chop v length, learn tips for managing inventory for profitability. Plus, a review of common materials, tools and terminology as well as their differences and applications as we discuss the five elements of a custom framed piece. Finally, simple workflow and process strategies-shop set up, material ordering and delivering a custom framing order.
SPEAKER: Harry Gaston
Social Skills
Mastering Digital Media Marketing
SPEAKER: Meg Glasgow
In today's digital age, mastering online platforms is essential for frame shops to thrive. This course is designed to empower framers with the knowledge and skills needed to leverage digital media to compete in an online world. You’ll learn the basics of a digital marketing strategy tailored specifically for framers. From social media marketing to optimizing your Google business listing, online reviews and beyond, participants will learn how to utilize these tools to create compelling content that resonates with customers and drives more framing sales.
Instant Impact
Build Your Brand With Instagram
SPEAKER: Meg Glasgow
Join us for an insightful one-hour session tailored for framers eager to elevate their brand presence using Instagram. Discover how to leverage the power of visual storytelling and strategic content creation to showcase your craftsmanship, connect with your audience, and grow your business. From crafting an engaging bio to mastering hashtags and creating captivating visual content, this class will equip you with practical tips and proven strategies to stand out from the competition. Whether you're new to Instagram or looking to refine your brand strategy, this session promises to empower you to effectively build and promote your unique brand identity in the digital age.
TECHNIQUE
It All Hinges On...
Explore Unusual Hinging Techniques for Today's Framing
SPEAKER: Sarah Beckett
Not your everyday artwork hinging! Learn more about hinging artwork on paper, and how to hinge with starch paper and other non-adhesive techniques.
Beyond the Toolbox
Thinking Outside the Box on Mat and Moulding Enhancements
SPEAKER: Alan Kinney
Creative use of materials from both inside and outside the framing industry to make one-of-a-kind frames. Participants will learn about the materials being used, how to manipulate them, and see samples of step-by-step processes. From creating convincing looking forged iron to spaceship hulls, there will be something for everyone.
A Conservation Conversation
Addressing the Art and Science of Conservation Treatments
Learn how a conservator documents and treats difficult framing projects; highlight triggers that tell framers when to contact a professional conservator. Participants are invited to bring their own questions/samples of problematic jobs.
SPEAKER: April Hann Lanford
Threading the Needle
Needlework Framing Techniques
SPEAKER: Sarah Beckett, Mikki Kavich
Identifying types of needlework--Crossstitch, Needlepoint and Diamond Dots--and what to do with each. Participants will learn how to block needlepoint, lace a needlework, and deal with Diamond Dots.
Matchmaker
Techniques for Matching Corner Joins
SPEAKER: Alan Kinney
Optimizing your moulding to plan for the best cuts in creating symmetrical, pattern matched corners. Attendees will learn different layout options, corner finishing techniques, and how to avoid potential problems.
More Than Meets the Eye
Understanding and Preventing the Causes of Fading
Through a journey of the electromagnetic spectrum, we will explore how energy and environmental factors contribute to fading and damage to art. This light-hearted class aims to simplify these broad scientific concepts to make them more easily understood to framers and their customers.
SPEAKERS: Rob Markoff, Alan Kinney
Bend & Stretch
Strip Lining and Stretching Canvas Art
SPEAKER: Rob Markoff
Not an exercise class! What do you do with a canvas that has no selvage? How about a painting that has been cut off the original stretcher bars? How do you select and use stretcher bars? How do you properly stretch canvas and giclees printed on canvas? Learn the answers to these questions and more, and leave the class with the knowledge and resources to overcome the challenges associated with canvas and fabric-borne art.
Valiani Software Overview
Importing files and optimizing designs with Valiani Software
Learn how to use your Valiani machine to design with Internet images, imported SVG and PLT files, Corel Draw, and imported text
SPEAKERS: Sal Ramirez and James Walley
Valiani 101
(Re)Learn the Basics for Optimal Performance
SPEAKER: Nico Valiani and Chuck Terry
Review basic machine adjustments for clean cuts, simple maintenance for best results, measuring techniques, pen tool application and how to create your own material data base to optimize machine precision and efficiency
Valiani - The Employee that Never Calls in Sick
Save time and make money with Valiani
Broaden your product offering to create party decor, advertising posters, foam spacers and more! Learn how to save time on repetitive cut projects and how to improve efficiency with the patented Valiana Trim Tool. Even make your own corner samples!
SPEAKER: Nico Valiani and Chuck Terry
DESIGN
Borderlines
A Modern Look at French Matting, Lines, and Panels
SPEAKER: Mikki Kavich
Hands on mat decorating workshop, incorporating use of Valiani. A contemporary spin on traditional French matting.
The Art & Fashion of Custom Framing
Your Tool Kit for the Best Framing Designs
Learn how Crescent, Bainbridge, Nurre Caxton and Nielsen meet this year's most popular decorating styles and color schemes. By mixing and matching Crescent Brands products, you can create stunning designs for the majority of your customer's framing needs. When you need to step up your designs for those extra-special pieces, we'll discuss how the products can be further customized.
SPEAKER: Greg Perkins
Stacked In Your Favor
Stacked Moulding Designs and Techniques
SPEAKER: Sarah Beckett, Mikki Kavich
Explore new creative and profit opportunities with stacked moudlings; learn how to measure and join ; and pricing tips
Trending Now
The Latest Trends in Decor
SPEAKERS: Angela Gomez, Sue Losco
Presentation of upcoming trends in home décor and translating them into framing materials.